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| type | parent | status | note | tags | ||||
|---|---|---|---|---|---|---|---|---|
| project-doc | Tia | verified | The writing IS the product — keep verbatim. Source: founder-authored About page. |
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✍️ Tia — Brand & Copy Vault
Founder-written, keep verbatim. This is the emotional core of the product.
A Letter to Every New Parent (excerpt — verbatim)
When we held our daughter for the first time, we felt a rush of love we never knew we were capable of—and alongside it, a fear we hadn't expected. Everything felt fragile. Everything felt new.
In those early days, we wanted to capture every yawn, every gurgle, every tiny hand curling around our fingers. But the apps we tried felt cold and clinical, as though they had been built by people who had never stayed awake at 3 a.m. wondering whether their baby's cough sounded different from yesterday.
When our daughter, Tia, was born, we made a silent promise: we would remember everything. We meant it completely. And within weeks, details were already slipping away—not the big milestones, but the small things. The exact weight on day five. The way she stretched when she woke up. The moment she first looked at us as though she knew who we were.
We built Tia with the belief that the earliest years of a child's life deserve extraordinary care. Every decision we make, every feature we release, and every promise we keep comes from the same understanding: small things matter. Because one day, those small things become the memories we treasure most.
Signature: Built by parents. Inspired by our daughter. Made for families. — Yashika & Manohar
A Note on Modern Families (theme)
Raising a child in a nuclear family; grandparents & loved ones want to stay connected → Tia makes sharing precious moments easy while keeping parents in control.
Reusable lines
- "TIA isn't here to track your child. It's here to help you remember them."
- "Your family's memories belong to your family—not advertisers, algorithms, or engagement loops."
- "Technology should support family life, not compete for attention."