diff --git a/public/images/family-illustration.jpg b/public/images/family-illustration.jpg new file mode 100644 index 0000000..f53bfbe Binary files /dev/null and b/public/images/family-illustration.jpg differ diff --git a/public/images/tia-portrait.jpg b/public/images/tia-portrait.jpg new file mode 100644 index 0000000..ef47b58 Binary files /dev/null and b/public/images/tia-portrait.jpg differ diff --git a/src/app/(marketing)/about/page.tsx b/src/app/(marketing)/about/page.tsx index e4071f3..ca4f9bb 100644 --- a/src/app/(marketing)/about/page.tsx +++ b/src/app/(marketing)/about/page.tsx @@ -1,58 +1,309 @@ import type { Metadata } from "next"; +import Image from "next/image"; import Link from "next/link"; +import { Breadcrumb } from "@/components/marketing/Breadcrumb"; export const metadata: Metadata = { title: "About Tia", - description: "The story behind Tia — built for Indian families by a parent who wanted something better.", + description: "A letter to every new parent — the story of why Tia was built, named after our daughter, and made for families like yours.", alternates: { canonical: "/about" }, openGraph: { type: "website", url: "/about", - title: "About Tia", - description: "The story behind Tia — built for Indian families by a parent who wanted something better.", + title: "About Tia — A Letter to Every New Parent", + description: "Built by parents. Inspired by our daughter. Made for families.", }, }; export default function AboutPage() { return (
-
-
Our story
-

About Tia

-
+ {/* ── Hero ── */} +
+
+ + +
+ {/* Left: letter heading */} +
+

Our story

+

+ A Letter to Every{" "} + + New Parent + +

+

+ Built by parents. Inspired by our daughter. Made for families like yours. +

+

— Yashika & Manohar

+
+ + {/* Right: family illustration */} +
+ Yashika and Manohar holding baby Tia +
+
+
+
+ + {/* ── Letter body ── */} +
+ + {/* Opening */} +

- Tia was born from a simple frustration: every baby tracking app out there felt foreign — built for - Western families, obsessed with data exports and minimalist dashboards, and completely silent on the - things Indian parents actually care about. + When we held our daughter for the first time, we felt a rush of love we never knew + we were capable of — and alongside it, a fear we hadn't expected. +

+

+ Everything felt fragile. Everything felt new.

- Where was the IAP vaccination schedule? Why did I have to manually track which relatives had visited - during a fever? Why was there no way to share updates with grandparents without giving them full - edit access? -

-

- [Founder story — Manohar writes this section] + In those early days, we wanted to capture every yawn, every gurgle, every tiny hand + curling around our fingers. But the apps we tried felt cold and clinical, as though + they had been built by people who had never stayed awake at 3 a.m. wondering whether + their baby's cough sounded different from yesterday.

- Tia is built on a simple belief: the first years of your child's life are irreplaceable. Every - feed, every milestone, every silly face — these deserve to be preserved with care, not mined for - ad revenue. + When our daughter, Tia, was born, we made a silent promise: we would remember + everything. +

+

+ We meant it completely.

- We don't sell your data. We don't run ads. We don't build engagement loops. We build - a digital heirloom your child will one day inherit. + And within weeks, details were already slipping away — not the big milestones, but the + small things. The exact weight on day five. The way she stretched when she woke up. The + moment she first looked at us as though she knew who we were. +

+

+ Those tiny details felt irreplaceable, and yet they were already beginning to fade. +

+

+ That realisation became the seed for everything Tia is today.

-
+ {/* ── Section: Why We Named the App Tia ── */} +
+

Why We Named the App Tia

+
+

+ We named this app after our daughter, Tia. +

+

+ Not because we wanted a monument to her. Not because we wanted her name attached + to a product. +

+

+ We named it after her because the love we have for our daughter is the same care + we bring to building this app every single day. +

+

+ When we choose privacy over profit, patience over speed, and thoughtful design over + endless notifications, we are building Tia the way we hope to raise our daughter — + with care, responsibility, and respect. +

+

+ This app is not a trophy. It is not a brand badge. +

+

+ It is simply an extension of what matters most to us. +

+

+ We built Tia with the belief that the earliest years of a child's life deserve + extraordinary care. Every decision we make, every feature we release, and every + promise we keep comes from the same understanding: small things matter. +

+

+ Because one day, those small things become the memories we treasure most. +

+
+
+ + {/* ── Section: A Note on Modern Families ── */} +
+

A Note on Modern Families

+
+

+ Like many new parents today, we are raising our daughter in a nuclear family. +

+

+ And with that comes a particular kind of loneliness that few people talk about. +

+

+ The grandparents who once lived down the street may now live in another city. The + relatives whose advice once arrived over a cup of tea now appear through video calls. + The village that helped raise children for generations often feels farther away than + ever. The hands that could help are now often on the other side of a screen. +

+

+ Tia was born from that reality, too. +

+
+ + {/* Callout: Indian family context */} +
+

+ Tia is built so that Nani in Lucknow can see today's moments without you + handing over your phone. +

+

+ So that Dadu in Jaipur can be reminded of the vaccination schedule without you + sending a WhatsApp message at 11 PM. +

+

+ So that the aunties — even when they are in another city — can still feel like a + part of the story. +

+
+ +
+

+ Because raising a child was never meant to be done alone. +

+

+ In a small way, we hope Tia helps bring that village back — digitally, gently, and + with respect for the way modern Indian families actually live. +

+
+
+ + {/* ── Section: What We Believe ── */} +
+

What We Believe

+

+ The first years of your child's life are not a metric to optimise. +

+

+ They are irreplaceable. +

+

+ No app can give you back a missed moment. No notification can replace being present + when your baby discovers their hands, says a first word, or falls asleep on your shoulder. +

+

+ Your job is to be present.
+ Ours is to make the rest a little easier. +

+ +

+ That's why: +

+
    + {[ + "Our vaccination schedule follows the IAP chart.", + "We don't sell your data.", + "We don't run ads.", + "We don't build engagement loops.", + "We don't treat your child as a product.", + "We build to protect memories, not compete for attention.", + ].map((item) => ( +
  • + + + + {item} +
    • + ))} +
+ +

+ Every choice we make is guided by the same principle: your family's story belongs + to your family. +

+
+ + {/* ── Section: To the Parent Reading This ── */} +
+

To the Parent Reading This

+
+

+ You are in the middle of something extraordinary. +

+

+ Exhausting. Overwhelming. Beautiful. +

+

+ You will never have this week again. Or this month. Or this exact version of your + child — so small, so curious, and so completely dependent on you. +

+

+ Tia is not here to track your baby. +

+

+ Tia is here to help you remember your baby — and to hand that memory to them + someday, complete, authentic, and full of love. +

+

+ And one day, when your child asks,{" "} + “What was I like when I was little?” — we hope you'll + have an answer richer than memory alone. +

+

+ Photos. Stories. Milestones. Tiny moments that would otherwise have faded with time. +

+

+ A digital heirloom, built with love and preserved with care. +

+
+
+ + {/* ── Signature ── */} +
+

Thank you for trusting us with your family's story.

+

Welcome to the Tia family.

+

With warmth,

+ +
+ Baby Tia +
+

+ Yashika & Manohar +

+

Co-founders, Tia · Gurugram

+
+
+ +
+ (and Tia — currently eight months old, trying very hard to eat her own feet, and + having absolutely no idea that we named this app after her. One day she'll find + out. We can't wait to see her face.) +
+
+ + {/* ── CTA ── */} +
+

+ Join the families already building their digital heirloom. +

- ← Back to home + Get started — it's free → +

Free during early access. No credit card.

+
);