31 lines
2.6 KiB
Markdown
31 lines
2.6 KiB
Markdown
---
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type: project-doc
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parent: "[[Tia]]"
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status: verified
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source: "founder-written marketing copy (Tia About + homepage)"
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tags: [tia, startup, origin]
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---
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# 📖 Tia — Origin Story
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> **Verified — in the founders' own words.** The app is named after **Manohar & [[Family Overview|Yashika]]'s daughter — Viradhya, called "Tia"** (born **5 Sept 2025**). It exists to preserve a child's earliest memories. *"Built by parents. Inspired by our daughter. Made for families."*
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## Why TIA Exists (verbatim)
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> TIA began with a promise.
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> When our daughter, Tia, was born, we wanted to remember everything—the tiny stretches, the sleepy smiles, the moments that felt too precious to forget. But we quickly discovered how easily those details fade, even when you're trying your best to hold on to them.
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> We built TIA to help families preserve those memories.
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>
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> Named after our daughter, Tia, the app reflects the values that guide us as parents: **care, patience, trust, privacy, and respect.** We believe your family's memories belong to your family—not advertisers, algorithms, or engagement loops. We believe technology should support family life, not compete for attention.
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> TIA isn't here to track your child. It's here to help you remember them.
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> As parents raising a child in a nuclear family, we also understood how much grandparents and loved ones want to stay connected. That's why TIA makes it easy to share precious moments with family while keeping parents in control.
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>
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> One day, when your child asks, "What was I like when I was little?", we hope TIA helps you answer with photos, stories, milestones, and moments preserved with love.
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## Why We Named the App Tia (verbatim excerpt)
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> We named this app after our daughter, Tia. Not because we wanted a monument to her... because the love we have for our daughter is the same care we bring to building this app every single day. When we choose **privacy over profit, patience over speed, and thoughtful design over endless notifications**, we are building Tia the way we hope to raise our daughter—with care, responsibility, and respect.
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## The seed moment (from "A Letter to Every New Parent")
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> ...within weeks, details were already slipping away—not the big milestones, but the small things. The exact weight on day five. The way she stretched when she woke up... Those tiny details felt irreplaceable, and yet they were already beginning to fade. **That realization became the seed for everything Tia is today.**
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> The full long-form letter lives in [[Tia - Brand & Copy]] (the writing *is* the product — keep verbatim).
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## Related
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[[Tia]] · [[Tia - Positioning]] · [[Tia - Brand & Copy]] · [[Family Overview]]
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