28 lines
1.2 KiB
Markdown
28 lines
1.2 KiB
Markdown
---
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type: project-doc
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parent: "[[Tia]]"
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status: mixed
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tags: [tia, positioning, marketing]
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---
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# 🎯 Tia — Positioning, Vision & Messaging
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> Verified surface facts + prompts for the strategy you hold in your head.
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## What it is (verified)
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A **family baby-tracking SaaS**: log the essentials, track growth & vaccinations, keep photo memories, ask an **AI assistant**, and share with family via **circles**. Marketing site at `/`, app at `/home`. Indian market signals: ₹ pricing, `en-IN` lang.
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## Positioning canvas (fill in)
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- **For** … *(new parents in India? globally?)*
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- **Who** … *(struggling with scattered tracking / want AI help / want to share with family)*
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- **Tia is a** … baby & parenting companion
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- **That** … unifies logging + memories + AI insight + family sharing
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- **Unlike** … *(Huckleberry / BabyTracker / paper)* → see [[Competitive Landscape]]
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- **Tia** … *(your wedge — AI? family circles? privacy/self-hosted ethos?)*
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## ✍️ Prompts
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- [ ] One-line pitch?
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- [ ] Primary persona & geography?
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- [ ] The wedge vs. Huckleberry & co. ([[Competitive Landscape]])
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- [ ] Free → Pro conversion thesis?
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## Related
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[[Tia]] · [[Vision]] · [[Competitive Landscape]] · [[MOC - Startup]]
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